WHIA – FROM LAST YEAR TO THIS
COLLEEN PACE - American Association of Riding Schools
Colleen Pace is founder and president of the American Association of Riding Schools, a business support program for stable owners catering to non-horse-owning and new-horse-owning novices. She holds a bachelors of business administration, magna cum laude, from the University of Michigan-Flint; and served the university in an administrative capacity for 19 years. She owns (an extremely small) Riverbank Farm in Davison, Michigan; where she has offered and/or supervised novice level instruction for 35 years. Over 7,000 girl scouts have earned their Horse Lovers Badge at her facility. Twenty percent of her riders have gone on to lease or own horses. Pace was a speaker at the WHIA conference last year; wherein she discussed 'Marketing the Horse Industry from the Bottom Up.' This year, she will describe the value of her first year membership in WHIA.
LYNN BABER
As the breeder or trainer of world and national champion horses as well as a successful business consultant, author Lynn Baber helps her clients and readers understand and apply foundational concepts of leadership and relationship in the real world. From team building to horsemanship to Christian victory, she shares both inspirational and practical messages with a style that runs the gamut from ‘keep up with me” high-energy on one end to “let’s sit on the porch and chat” on the other. Lynn writes and speaks about her passions: leadership, horses, and Christian victory.
JO AN CHALLBERG - DressageTrainingOnline.com
Vice- President of EnthusiastTrainingOnline.com
DressageTrainingOnline.com- 2007- current- Marketing Director. My passion and expertise has contributed to the growth and bottom line success of DTO. Over the years DTO now has had 1,000’s of members, over 12,000 newsletter subscribers in 62 countries. In addition, the advertisers and trainers that I have brought to the table are a significant contribution to lead DTO to be one of the most highly trafficked, well respected websites in the equine industry. 2000-2007- One of top Income Earners in Cyberwize.com- a direct sales organization- led a team of over 2,000 Independent Business Owners in the travel and nutritional markets. As a result she was featured on the front cover of "Your Business at Home Magazine a national magazine sold in bookstores and newstands- for leadership, marketing, and sales accomplishments. 2x retired in top level management at AT&T- last 5 years lead a team of sales and technical managers to support the Hospitals in Northern California. Compensation - Manager for VP of Sales- AT&T developed and implemented a $2M+ sales incentive program and rolled out to 10,000 non-management employees- included development of marketing pieces, creation of copy, vendor negotiations, and roll out and promotion to the sales team in 25 locations in California and Nevada. Betwen retirement #1 in 1992 and retirement #2 in 2000- was Regional director for start up Teelcom company and Sales Manager at Sprint.
2010 WHIA CONFERENCE
SPEAKER"S BIOS
MARKETING YOUR HORSE INDUSTRY BUSINESS
9:00 am - 11:00 am -September 22, 2010
LUA SOUTHARD - Equine Resources International
Lua's publishing, marketing and advertising career started in 1969; in 1973 she helped launch the national publication Practical Horseman. For 11 years Lua was President and CEO of Southard & Associates, one of the nation's largest equine-oriented advertising agencies. In 1991 she was enticed to return to the publishing industry by Cowles Magazines. During her six-year tenure at Cowles, Lua was, among other things, the publisher of Practical Horseman. She also served as Director of Equine Marketing for all of Cowles equestrian titles and forged a joint marketing agreement between Cowles and the American Association of Equine Practitioners for a 400-page book, titled Hands-on Horse Care, published by Horse & Rider magazine. Lua is a Past President of American Horse Publications, a national, non-profit association dedicated to promoting better understanding and communication within the equine publishing industry, and she served two terms on the National Western Heritage Month Board. Currently her company, Equine Resources International, LLC, is the management company for the American Equestrian Trade Association (AETA), a not-for-profit organization. Assisted by a partnership with Hopper Expositions, Inc., AETA serves to unite the equine industry and support connections between equestrian manufacturers and retail buyers with a series of successful trade shows at the Greater Philadelphia Expo Center in Oaks, PA. "Lua brings to our event substantial credentials in all areas of marketing and advertising and we know that the attendees will learn a lot from her at the event. We are very pleased that she will be there sharing her wealth of knowledge and experience," states Catherine Masters, Executive Director of the WHIA. "I'm excited to be asked to be a speaker at the second annual conference for The Women's Horse Industry Association. Marketing is near and dear to my heart and is an ever-evolving learning opportunity. Just about when you think you know it all, you find out you don't. Social media, for example, is something we all need to learn more about. I really look forward to being able to share some marketing tips with the group."
NANETTE LEVIN - BookConductors, LLC
As publisher of the Horse Sense and Cents™ book series, Nanette’s passion for horses began as soon as she could talk. She’s been riding for 41 years and training young horses for about 25 of those years. She owns Halcyon Acres® (www.HalcyonAcres.com), a sport horse breeding facility focusing primarily on Irish Draught Sport Horses, where she also oversees the training program for young horses coming in to be started under saddle and/or those challenged with a difficult start. After 20 years running Fulcrum Communications (a marketing firm leveraging creative and cost-effective solutions for small business and not-for-profits), she is now putting full focus on the horses through BookConductors (www.BookConductors.com) and the farm breeding, sales and training activities. Anticipated 2010 titles for the Horse Sense and Cents™ series include “Turning Challenging Horses into Willing Partners,” “Bringing Up Baby” by Rob Fera and “Don’t Get Thrown Starting Under Saddle.
