Jennifer Foster,CMA, CFM
Jennifer Foster, CMA, CFM is President of EQ Bookkeeping LLC, a firm offering bookkeeping services and providing “big thinking for small business.” Her firm offers day-to-day accounting and consulting services to equine businesses throughout the United States and Canada. Overall, their services have helped numerous organizations improve profitability and grow exponentially. Jennifer has had articles published in various horse magazines, trade magazines and newspapers discussing avoiding IRS audits, money management, determining profitability and developing business plans. She has also spoken at various conferences about these topics. She is a family owner of Arabian horses and her husband and children ride competitively. She’s been riding horses since the third grade. Her recreational time is spent at shows, including the Youth Nationals in Albuquerque, New Mexico, and the U.S. Nationals in Tulsa, Oklahoma. Jennifer’s years of experience riding and showing have given her equine specific knowledge she has combined with 15 years of accounting to help horse business owners.
2010 WHIA CONFERENCE
Making Money in the Horse Industry
September 22, 2010
2:00pm - 3:30pm
Janet DelCastillo -Backyard Racehorse
From delivering babies by candlelight at the age of nineteen, while serving in the Peace Corps, to galloping through orange groves training her racehorses, Janet has led a life full of excitement and challenge. She was touched so deeply by President Kennedy’s “Ask not what your country can do for you but what you can do for your country, she dropped out of San Francisco State University and went to serve her country in Columbia, South America. She was the only American in a small rural village. One of her jobs was to inoculate neighboring villagers against an outbreak of smallpox which she did, traveling by dugout canoe. A divorce forced her to confront the realities of making a living in the real world. She was left with the responsibility of raising three teenage children, a barn full of racehorses and a farm to manage. With the help of her children, she galloped her horse into condition in the orange groves and swam them in the lake. Then, when they were ready and to the amazement and amusement of trainers, owners and journalists, she packed up her horses and took them to the track to race. When opportunity and preparedness come together, miracles happen and one did for Janet. She purchased a “throw away” horse that was donated to a children’s home. As a favor to the home, she took the filly (First Prediction) and trained her into becoming a major stakes winner in Florida, earning over $300,000. Her success dispelled the myth that all racehorses must live at the track and be trained there. Hers come off the farm...a horse’s natural environment and are hauled to the track the night before the race or the day of the race. Under this training program, her horses run with no medication and remain sound. First Prediction ran 100 races, placing or winning in 50% of them. Her off beat training program does not consist of simply keeping the racehorses on the farm. It blends practical experience with common sense and is designed to enhance the endurance, strength and physical maturity horses need to withstand the breakneck speeds of racing. She believes that a horse was meant to be a horse and not stuck in a stall 23 hours a day and exercised one hour, and that fit, healthy horses do not need to be medicated. Del Castillo has given seminars and speeches at many tracks around the country. And, she has written the well known book, “Backyard Race Horse”, a training manual for people who want to train horses on their farms and backyards. The book is now in its 4th printing and more than 24,000 copies have been sold. She has also produced a pilot for a television series, Backyard Race Horse, which is being pitched to many major networks. Whether you have a thoroughbred, quarter horse, pain, Arabian or appaloosa, or you show and jump, Janet’s book can help you discover how get a well-conditioned horse and results that are low cost. If you want to take them to the track, all the better. Horses just love to run.
Marie Taulbee - Laraedo Horse Farm Software
Marie’s love and passion for both horses and computer technology lead her to design a product especially for the horse industry. A product that would take the hassles out of horse farm management.
The idea for this innovative software came to Marie years ago while she still worked at Ford Motor Company’s Information Technology department. Her daughter had been riding horses for many years and there were instances when questions would come up about lessons, training or invoices charges. When Marie retired from Ford Motor several years ago, she decided to take that idea and turn it into a product that would not only help the farm owners but also used technology as a method to keep everyone connected to what they love most - their horses! After speaking with many farm owners and horse boarders, she worked with a team of highly skilled software developers and after a couple of years of work and testing, created LaRaedo. Most farm owners are busy people like the rest of us and obtaining information was some times difficult. Phone tag happened often or the farm owner was occupied giving lessons or at shows.Now more than ever, businesses are turning to technology to help increase revenue and customer satisfaction. Her mission is to provide a product for farm owners that helps them to serve their customers better, store their information in a safe and secure location, AND invoice their boarders with the simple click of the button.
Marie lives not too far from Ann Arbor, Michigan in a cozy little horse town called South Lyon. She has raised three beautiful daughters, Lauren lives at home with her. Genna, the horse enthusiast, is in New York working as a trainer at a horse camp. And Sheila, resides with her husband in sunny, southern California. Naiya, her ten year old German Shepherd, is her loyal friend and walking buddy. Learning about new technology is one of her favorite past times, along with connecting to new friends on social media. You can find Marie under Web Design/Software.
