Wayne G. Hipsley-Hipsley and Associates
Wayne G. Hipsley, BSc, MSc is a life long career professional in the horse industry. He works by the philosophy, “Let’s Go and Grow”®. His experience ranges from work with many of the major breed associations to service as a board member on equestrian based discipline organizations. He continues to provide services as Hipsley and Associates, International Consultants and Educators, based in Lexington , Kentucky to many parts of the world. As he will often say, “The internet has opened up the world for my services and customers.” And so, he conducts educational seminars and clinics on a global basis. A major portion of his career has been devoted to administration in breed associations, which are the trade – marketing groups for their respective breeds. This includes the preparation of marketing programs for the domestic and international marketing of horse breeds. He was responsible for the establishment of marketing programs for the American Morgan Horse, the Year of the Morgan and the American Miniature Horse, the Horse For Everyone. While working with the Arabian and Morgan associations, he oversaw the advertising, marketing and promotion of activities for special events, including working with local communities and their leaders on networking and bringing sponsorship to the events. He continues in this role as a consultant to breed associations and individuals to develop the international market place for the horse breeds in North America . He recently founded Equ-News a newsletter for the professional in the horse industry, to bring a different dimension from his experiences in dealing with horse owners and breeders all over the world. In 2006, Hipsley and Associates delivered to the USDA Foreign Marketing Service a 5 year assessment and recommendations for the marketing of horse and pony breeds in Europe . Previous to this time he had worked with equine breed associations on the use of US Livestock Genetic Export funds for market development outside of the United States. The clients of Hipsley and Associates can be found in North America, Europe, New Zealand and Australia . The scope of services being provided to each of these organizations and individuals varies according their specific needs, everything evaluations and recommendations on purchase of horses to the education and licensing of horse show judges. Additionally, he has recently worked with Video for Horse Lovers, on the production of a 3 hour DVD education series on the judging and evaluation of the Mountain Gaited horses. He currently serves on various committees and organizations: Kentucky Horse Council-Director; Fayette County Greenspace Commission – Member; Fayette County Farmer Bureau – Member; Haflinger Horse Association of NZ – Advisor; American Miniature Horse Association – International Marketing Coordinator; Gypsy Vanner Horse Society – Advisor; International Andalusian and Lusitano Horse Association – Committee Member; United States Equestrian Federation – NBWG Committee, American Horse Council – Member, plus many more. His formal education includes: BSc – University of Tennessee , Agriculture & Animal Husbandry; MSc – University of Connecticut , Animal Industries – Physiology.
2010 WHIA CONFERENCE
MARKETING YOUR HORSE INDUSTRY BUSINESS - Part 2
September 23, 2010
10:45am - 12:15pm
KATE RICHARDS WILT- My Racing Heart, LLC
Horses; it’s a passion that runs through her veins – literally. With bloodlines tracing back to Merriweather Lewis, one of the subsequent founders of Churchill Downs, and relatives who both followed and had breeding and racing connections socially in New York, Kate Wilt’s passion for horses is not something that can easily be ignored. Her experience with horses began at age six, when she began visiting the track. Wearing her Easter patent leathers and hat, Wilt quickly fell in love with everything about the track atmosphere – the smell and beauty of the horses, the Shirley Temples and the extra time she got to spend talking with adults. However, it actually wasn’t until 2008 that Wilt would truly understand the grim reality of race horses living in the racing world. After watching the heartbreaking breakdown of Triple Crown hopeful Barbaro on TV, an event which ultimately would lead to his death, Wilt decided to self-educate herself about the lives of race horses after their careers. Determined to make a positive change in the racing industry and the treatment of post-career horses, Wilt started My Racing Heart in 2008. Originally a non-profit, the organization began raising money for grants to go towards various equine rescue organizations. Initially focusing on supporting equine charities that understood the numerous ways horses can assist in physical and emotion therapy, today My Racing Heart has expanded the number of horse-related organizations they help to include charities that assist backside workers, their families and more! While the foundation was successful, Wilt learned that by taking the company commercial she could make My Racing Heart even more effective and therefore better support the racing legends of her childhood, along with numerous other horses who had been neglected and abused. With 2009 marking the year that My Racing Heart would make the transition from non-profit to LLC, Wilt also decided it would be the best time to introduce her newest venture – My Racing Heart Coffee. Creating the blend with Consumers Choice Coffee, My Racing Heart Coffee is sold today online at www.myracingheart.org to raise funds for various Kentucky equine charities. Made using top quality Costa Rican Tarrazu and Guatemalan Antigua Beans with a touch of Colombian, My Racing Heart Coffee is available in both regular and decaf brews. Through the promotion of both My Racing Heart Coffee and various fundraisers done through My Racing Heart, LLC. the company has raised over $11,500 in grants to give to local charities. A graduate of Stephens College in Columbia, Missouri, Wilt enjoys spending time with her husband Stephen, daughter Morgan and their four dogs Jezebelle, Clarabelle, Nelliebelle and Crawford when not hard at work promoting My Racing Heart, LLC.
