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“LUCK BE A LADY” TV SERIES TO HIGHLIGHT WOMEN IN HORSE RACING
MARCH 12, 2012
Nashville, TN – Leave it to former television producer and President of the Women’s Horse Industry Network, Catherine Masters, to come up with an idea to bring new customers into the sport of horse racing. Masters who is an avid horse racing fan has run and operated the Women’s Horse Industry Network for several years. “Along the way I have found some of the most incredibly talented and passionate people in the world. The women who are involved in the horse industry are an exciting bunch and their lives should be showcased in a mass media way, We are hoping that our “Luck Be A Lady” television series will do that and a whole lot more,” she states.
It’s no secret that the horse racing industry is not doing as well as it should. Prize money is shrinking at some tracks and at some tracks race cards are getting harder and harder to fill. And, while viewership of the Kentucky Derby and Breeder’s Cup races show the public’s interest, it's not enough and the sport is still searching for ways to bring new people into the horse industry.
Masters, a former sports marketing consultant to some of the top sports companies in the world, thinks she knows why. “It’s all about visibility. The more people see something the more they become fans,” she adds. To prove her point she looks at the tennis industry where she traveled the world for Head racquets. “Tennis always had a core of diehard fans. But, like horse racing, it was considered a sport only for the rich and wealthy. And, like horse racing, only a few top finals were shown on television. But, then came along the Virginia Slims tour, with its catchy slogan, “You’ve Come A Long Way Baby” commercials, more televised matches, massive pr campaigns and behind the scenes insights into the players. Once you got to know the players, you were hooked. The rest is history.
“If horse racing and the horse industry in general is going to bring in new customers, there simply has to be more positive visibility in every area. People need to get to know the women who are out there at the tracks or on their farms, dreaming of winning the Kentucky Derby. Horse racing is not just about gambling, drinking, lying and cheating. It’s about getting a thrill out of watching your horse do it’s very best and winning enough so that you can stay in the game,” Masters states.
The “Luck Be A Lady” is a weekly television series which will be produced by a well known Los Angeles production company. It will also be hosted by a well known horsewoman/celebrity. “We have two big pieces to the puzzle in place with both our production company and our host and we know they will go a long way in making this series wildly successful,” she adds.
Pre-production is now underway and Masters thinks they will have the majority of the pieces to the puzzle together within the next 30-60 days. She is also out raising funds to produce the series and starting to pitch it to the networks. She hopes that the series is so well received that she can expand its content to include other areas of the horse industry in future programs.
MARCH 14, 2012
“LUCK BE A LADY” TV SERIES JOINS FORCES WITH
WELL KNOWN HOLLYWOOD PRODUCTION COMPANY
Nashville, TN – Catherine Masters has a passion for horse racing and several years ago, turned that passion into a business organization for women working in the horse industry. She also has a passion for creating television programming having been one of pioneers of producing content in the early days of cable TV.
Now, her two passions are coming together in the form of a new television series called “ Luck Be A Lady”. The weekly series is designed to shine the light on some of the women working in the horse racing industry. And, she’s not going to do it alone. She has joined forces with the Full Moon High Tide Production Company out of Los Angeles to turn her idea into a reality.
Full Moon and High Tide productions was formed in 1994 by Roseanne Barr. Since its inception, it has been a production partner in numerous productions including the award winning sitcom “Roseanne” on ABC and most recently the popular reality show “Roseanne’s Nuts” For lifetime network. FMHT also produced the HBO comedy special “Blonde and Bitchin’”. FMHT also enjoyed success in the children’s programming market with its interactive music DVD “Calling all Kids!” Jake Pentland is the Director of Development and Producer for the company and is currently working on the pilot for NBC “Downwardly Mobile” reuniting Roseanne Barr with “Roseanne” costar John Goodman. Pentland is working hard to continue the success of FMHT with actively developing new original programming. “I look forward to partnering with The Women’s Horse Industry Network. We are pleased to continue our success in television and are excited about bringing this project to life,” states Pentland.
“After being involved for a while in the horse industry I have met and gotten to know some of the most passionate, dedicated and funny women in the world. They all have great stories and many of them have dreams of winning the Kentucky Derby, with some coming pretty close. The horse racing world is not made up of less than stellar characters and I felt that there needed to be a series to show that,” she states.
Masters also believes that the horse racing industry overall needs this series so that the sport starts to attract new people who see the passion these women have and want to be a part of it. It’s a well known fact that 80% of the people working in the horse industry are women and many of them work in the horse racing industry. She feels their stories will inspire others to become involved in the sport.
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