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MEMBER SPOTLIGHT

Traci Benoit - Internet Marketing

Traci has been actively involved in the horse industry for more than 25 years. From the age of 12 she has been competitive in barrel racing and pole bending. She enjoys working with problem horses, bringing them around to be competitive again and turning them into winners.Traci started out a decade ago as a freelance writer of magazine articles and articles for the Internet. She then moved on to study internet marketing and copywriting, which involves creating sales copy for ads, websites, business emails, sales letters and direct mail.Using Internet marketing as a sole marketing platform or using it in addition to an offline marketing plan can boost your business without breaking the budget. Internet marketing is an affordable and exciting way to reach new and current customers. From building trust with your customers through an ongoing email series to connecting with your target market through social networking, Traci can create a campaign

that is right for your business. You can find her under Internet Marketing.